Exhibition venues: National Convention and Exhibition Center (Shanghai)

 

Four exhibitions in the same period

 

Organizing Unit: Joint Trade Exhibition (Shanghai) Co., Ltd.

 

Official website: www.sohuexpo.com

Essential information

 

In recent decades, with the gradual deepening of coffee culture, the coffee industry ushered in rapid development, the number of cafes around the country is also growing rapidly, more and more people began to love coffee.

From 2011 to 2016, the annual compound growth rate of Chinese coffee market was 13.5%, and the market scale reached 14.793 billion yuan in 2016. According to another survey in 12 inland cities, 32% of urban residents drink coffee. Among them, young men and women, housewives and urban white-collar workers have become the fastest growing group of coffee drinkers. There are at least 20,000 cities in China, mainly in third-tier cities or above.

It is expected that the coffee market in China will continue to grow at a relatively high rate in the next five years, with an annual compound growth rate of about 8.3%. By 2021, the coffee market in China will reach 22.069 billion yuan. With the strong growth and consumption upgrading, the cafes are also updating and upgrading.

The catering industry has a 28-rule, that is, 80% of sales are borne by 20% of products; catering industry is a very homogeneous industry, which means that product iteration upgrade is very important. From Flat White, nitrogen brewing to Asskicker espresso... More and more creative.

Office building is the most concentrated place for coffee consumers. There are many people who drink coffee and it is also convenient for business people in the building to provide consumption space. More and more cafes are locked in the office building.

Beginning last year in Beijing and Shanghai, the low-cost and affordable office coffee market began to develop, mainly for delivery, radiating the surrounding residential and office buildings. Office coffee flourishes in the first-tier cities because of the high westernization of lifestyle, high income level, large number of foreign enterprises, as well as the company's various meetings and overtime.

Diversified Scene, Small and Beautiful

It's not easy for the catering industry to create a new product that is eye-catching. It involves cultural and public acceptance of taste. You can try "innovative scenarios", which can bring unexpected results. Because of the pressure of fierce competition and high rent, cafes are becoming smaller and smaller, and breaking the limitations of traditional cafes.

With the development of society, "new retail, new consumption" has become an acknowledged inevitable trend in the retail industry, and the coffee catering industry will inevitably be upgraded and replaced. New retail, Cafe restaurants with no-one retail stores and online and offline combined Cafe restaurants will gradually replace traditional shops in a period of time and will be passed on. All links of integrated retailing, such as supply chain, marketing, and online platforms, together build data closed-loop, with consumer experience as the core, reconstruct the three elements of "people, goods and markets" online and offline, give full play to the overall advantage of "online + offline + data", and create a more comprehensive competitiveness for coffee caterers.

[Last Review]

August 15-17, 2018, the world's largest and most influential second unmanned retail Convention and exhibition was held in Shanghai New International Expo Center. The exhibition scale was 36,000 square meters. Nearly 400 exhibitors and numerous new unmanned retail products appeared in a concentrated manner, which once again caused a sensation in the industry.

Fifty forums and related activities were held on the exhibition site, attracting 100 + media and more than 100 investment institutions.

It's far less popular than that.——

The professional audience of the second unmanned retail conference reached 43009, with the intention of signing a contract amounting to 5 billion yuan. 96% of the businessmen highly praised the conference and expressed their continued participation in the next session.

On this basis, in 2019, a new exhibition area (12,000 square meters) will be added as a new retail exhibition area of coffee catering to promote the exchange of coffee catering industry. The exhibition will be open to all adults free of charge, so that people interested in coffee catering can better understand the market of coffee catering, and observe the latest products, latest production equipment and technology. Technological process. Build a first-class communication platform for the coffee catering industry.

Exhibits

Coffee products and equipment: coffee shop, coffee machine, unmanned coffee machine, unmanned coffee shop, coffee beans, brewing coffee, espresso, instant coffee, coffee ingredients, coffee pot, extrusion pot roaster, grinder, mixer, filter, sealed container;

Milk tea shop franchise, self-service milk tea machine, milk tea, fruit tea, fermented tea;

_New catering retail enterprises: unattended catering vending machines, restaurant robots, online and offline combination of Chinese catering, Western catering, leisure food, fashion drinks, specialty name food, catering management software system and equipment, catering management of chain hotels, service and personalized solution technology, Hotel design, consultation Consult company, etc.

Professional supporting services, space design, scene building, training schools, media, recruitment, etc.

 

Host Information

[Co-sponsored]

China Department Store Business Association

China Baixie Unmanned Store Industry Branch

China Baixie Self-service Sales Industry Branch

Joint Trade Exhibition (Shanghai) Co., Ltd.

Support Unit

China Food Industry Association

China Food Circulation Industry Association

China Association of Coffee Importers